Brand consistency unleashed
Sharp standards. Strong voice.
No fluff.
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Built the veterinary world, this playbook was the leash that kept our brand on point. I led the creation, from nose to tail, crafting a guide that helped every pack member show up with one voice. Accomplished in close partnership with Rhapsody Media.
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One hub, many tales
Where shared purpose meets targeted experiences.
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I led the strategy, content and build for the reimagined Voyager Health Hub — a sleek, centralized site that delivered a targeted experience based on each visitor's hospital brand. Built in collaboration with internal teams and Rhapsody Media, the result was an intuitive, consistent and tailored experience from the first click to the final scroll.
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Fetching the story, frame by frame
From script to screen, I distill big ideas into bite-sized beats.
Leading the creation of program videos, I brought clarity, heart and a bit of flair to complex initiatives. From casting the perfect voiceover talent to creative direction, I kept the tape rolling down to the last pixel and pawprint, including agency wrangling, scripting, producing and in-house editing. Produced in partnership with Rhapsody Media.
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Voyager Health Videos
Voyager Health Videos
Voyager Health demo video for veterinary pros
Q3 2024 Quarterly Update - Voyager Health
Q2 2024 Quarterly Update - Voyager Health
Q1 2024 Quarterly Update Video - Voyager Health
The great talent show
Five acts. One big idea: L&D deserves the spotlight.
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I pitched, led and ghostwrote the following article series, featured in Chief Learning Officer® magazine, spotlighting how L&D teams can be the "stars of the show" in a shifting talent landscape. From startup-style strategy to performance-driven design, each piece puts the learner center stage.
Want learning that lands? This piece shows how audience-first design and delivery turns passive learners into active fans.
Performance takes partnership. This piece shows how syncing with stakeholders can help learning teams make a lasting impact.
Copy that packs a suitcase
Crafted to spark interest and drive getaways.
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From its "5 o'clock somewhere" escapes to Irish isle adventures, I wrote travel brochures that did more than inform; they stirred wanderlust. Each one blended clarity with charm to turn browsers into bookers.
Vacationality
Forget dense copy and corporate fluff. This guide breaks it down with warmth, wit and plenty of personality to help members get the most out of their Vacationality.
Margaritaville Vacation Club
I captured the carefree, cocktail-in-hand energy of Margaritaville Vacation Club in this resort brochure, blending a laid-back voice with clear calls to action (and plenty of Parrothead nods).
Ireland Experience
Misty cliffs, warm scones, and sheepdog demos?
Say less! I wrote this iPad sales brochure to make a seven-day trip feel like a story worth booking.
Wish you were here
Travel writing that trades clichés for character.​
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From high-altitude hikes to low-key coastal charm, these were written stories to pull readers in. These are more than just destination write-ups; they’re immersive, detail-rich stories designed to make readers
linger (and then book a flight).
Can't Miss Kauai
Financials with feeling
Because even balance sheets deserve a little heart.​
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I wrote these annual reports to sound less like a spreadsheet and more like a story, which remaining clear, confident and rooted in purpose.
Engaging email campaigns that convert
Words that spark interest, not unsubscribes.​
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Grounded in brand voice, smart strategy and a smidgen of personality, these campaigns were designed to connect, not just convert.
FAIRWINDS
auto loans
One message. Three approaches.
Zero snooze.​
I wrote this targeted email campaign to speak directly to different age groups by matching the tone, content and call-to-action to each member persona. Every email led to a custom landing page that I helped bring to life with our web team.
Vacation package booking reminder
Reminders to not let those vacay days collect dust.
This email series was designed to give owners a friendly nudge to book the travel packages they purchased. I crafted the copy to drive action without pressure so they can turn their paid-for trip into booked memories.
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Let's connect
